Model Komunikasi Dakwah Era Salaf Shaleh

Abstract

This article discusses the da'wah communication model used by the Salaf Sholeh generation, which includes the companions of Prophet Muhammad, the tabi'in, and the tabi'ut tabi'in. Da'wah communication, rooted in profound spiritual and social principles, has served as an effective tool for spreading Islamic teachings and values throughout the history of Islamic civilization. In this era, the success of da'wah is determined by the character and morals of the communicator, who serves as an example for society, as well as a humanistic approach that emphasizes empathy and interpersonal relationships. This paper analyzes contemporary da'wah communication patterns that are relevant to be applied in today's world. It does this by using qualitative descriptive methods and literature studies. There is little specific research on the Salaf Sholeh model, although many studies have been conducted on da'wah communication. The purpose of this research is to demonstrate the importance of this communication model in strengthening da'wah in the contemporary era and to provide an overview of how the communication principles applied by the early Islamic generation can be adapted to address today's challenges. Therefore, it is hoped that this writing will become an important reference for da'wah practitioners and researchers in the field of Islamic communication